Strip Mall Spa: How Massage Envy Created - And Dominated - A New Franchise Niche

juin 17, 2015

Strip Mall Spa: How Massage Envy Created – And Dominated – A New Franchise Niche

For years Rick Davis was a tech executive who helped raise millions of dollars in venture capital. Then he decided to try a different kind of investment. In 2004 he considered buying a fast-food franchise before choosing an alternative: the massage-and-facial franchise chain Massage Envy.

Source : Forbes

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