I personally grew up in the spa industry having worked in the global wellness community since opening my healthy lifestyle PR firm 30 years ago. It has always been my professional mission to make spas a showroom for a healthy lifestyle. Attending this year’s annual International Spa Association (ISPA) conference, Sept. 13–15 in Vegas, showed me my dream is coming to fruition. The mainstreaming of spa and the recognition of spa as a training ground and platform of what’s new and cool was everywhere.
Source : Whole Foods Magazine